Which operating system is more competent for launching your app? iOS or Android?
Mobile app development is growing swiftly. Most internet traffic is now coming from apps as statics shows that in 2020 mobile accounts for 55.73% of all global internet traffic, while desktop has 41.46%.
Reports state that mobile apps are responsible for 90% of the total mobile time while web browsing only contributes 10%.
Statics shows a rapid increase in app downloads over years. Like seeing the stats from 2016–2020 app download increase from 140–218 billion.
After COVID-19 mobile application development has also received an inrush of interest, as businesses need to move online immediately.
App Annie also publishes that the world’s smartphone users downloaded more than 200 billion mobile apps in 2019, contributing a total of US$120 billion on apps and app-related buying over the past 12 months.
Industries have also displayed an extreme need for mobile apps to assist them to adapt. When choosing native app development, there are two primary platforms to settle on from Android and iOS. Worldwide, these are absolutely the leaders on the market. Both Android and iOS present incredible development options, and it’s necessary to require an honest check out an in-depth iOS vs. Android comparison before making the choice.
In this article, I’ll offer you a summary of the perks and perils of both these platforms and pinpoint their primary differences to assist you with the appropriate choice for your company or business.
While selecting an operating system to launch your app first you need to identify the target market. The most important factor is Market Share.
The market share of Android is more than 70% while iOS grab approximately 26% market in 2021.
So developing an app on the Android operating system can give your app more coverage in terms of downloads and audience. Some reports also stated that Smartphone using Android OS has a market share of 85% in 2016, 85.2% in 2017, 85.1% in 2018, 87% in 2019, 86% in 2020, 87% in 2021–2022.
So you can receive more users by developing an app on Android OS and launching it in Google Store to get more users compared to the iOS app.
Demographics (Age Group):
Most iPhone users are younger than Android. If comparing users with age group from 18–24 years, Android occupied 16% while iOS represent 20–25%. But Android still has a lot of young users than the total US market which indicates they have a good profit in that dimension.
On the other hand, the average household income is also a huge factor and iOS owner’s having $100,000+ income capitals are 45% while android owners only occupy 24%.
It is not a surprise to see such a difference as iPhones are more expensive than Android. iPhone users also purchase regularly but Android users spend money online occasionally. iOS users spend 2.5% more than Android users and 70–75% of iOS users spend one payment each month through their devices while 5% of Android users do it.
This demographic analysis is best for those who want to target an audience with great capital or spending more money online as Top Marketing Companies use these stats for their research.
Despite the differences between iPhone and Android, there is also a huge difference between the content mobile users are engaged with.
iPhone users are commonly named “Potential users” as they are majorly engaged in all major content sections than Android users like 10–15% use social media on daily basis, 7–10% access news, and 15–20% check online e-commerce sites.
In the media category, Android has a large number of users than iPhone so the developer needs to clarify what it needs audience size or engagement. Do they need a general audience with high numbers or users engaged frequently? All of this depends on how you want to monetize your app.
My Analysis as “Chirp Marketing Manager”:
Android and iOS are two leading operating systems today and each one possesses a lot of advantages.
Considering the Market share Android is on top which means your app can reach a larger audience size but iOS beat this with a more engaging and younger audience having higher income sources so they can spend more money online. Also, iPhone users are loyal to their platform and with time it will grow their market share. So understanding the differences between the interest of both operating system users, developers can make a smart decision to achieve their goal or business objective whether it is to attract users, drive engagement, or generating sales.
If a company needs to choose between iOS or Android development, it must weight the pros and cons against their needs, but ultimately if the company can develop its apps for both Android and iOS, then Anyway, they should do it. Although it is difficult and time-consuming, the reward far exceeds the effort.
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